Operators, not advisors
Formulaic exists because most AI consultancies deliver decks. We deliver production systems. The difference is whether the AI is running in your business on Monday morning — or sitting in a PDF on someone's desktop.
Andy Lackie
12+ years of building growth systems for businesses. Not advising on them — building them, operating them, and being accountable for the numbers.
Scaled Hydropool UK from £600k to £2.5M as a fractional growth lead. Ran growth at a global storage marketplace operating across 100+ locations including major US cities (New York, Boston, San Francisco, Los Angeles, Chicago) and 90+ countries across the UK, US, and Europe. Built the lead generation and intake systems that power multiple UK legal services businesses.
The shape of multi-market AI deployment — different currencies, jurisdictions, compliance regimes — is in the bones of how Formulaic builds.
Over the past two years, shipped 100+ production AI systems across the firm's client portfolio — from CRM automation to location intelligence to AI creative pipelines processing thousands of assets.
Formulaic is what happens when someone who's been held to a P&L for a decade gets access to production AI tooling. The instinct isn't "what can AI do?" — it's "which of these manual processes is costing the most, and what's the fastest system I can build to replace it?"
Five things we believe_
A recommendation without an implementation is a cost, not an asset. We ship systems that run in production without us.
Most of what we build goes live in weeks, not quarters. The cost of a slow deployment isn't just delay — it's every week the manual process keeps running.
You're buying an outcome, not our hours. We price on the value of the system, not the time it takes.
Source code, documentation, credentials. At the end of any engagement, you walk away with the asset. We earn retention through value, not lock-in.
We don't serve every industry. We go deep in professional services — legal, accounting, advisory — because vertical expertise compounds. The tenth system we build for a law firm is better than the first, because we've seen the patterns.
The portfolio spans CRM automation, location intelligence, competitor pricing systems, review management, AI creative pipelines, legal intake calculators, email classification, AI phone agents, link-building pipelines, CRO analysers, content platforms, and uptime monitoring.
Every system is in production. Most are still running.
London HQ · New York · Singapore · Abu Dhabi_
London is home. New York is the US base. Singapore covers APAC; Abu Dhabi covers MENA. Most engagements run with full overlap to the client's time zone — UK/US East Coast cover EMEA + Americas; Singapore covers APAC with morning overlap to AU + Europe; Abu Dhabi covers MENA with full overlap to GCC + South Asia. Infrastructure runs on AWS London, AWS US East/West, AWS Singapore, or AWS Bahrain — deployed in your jurisdiction, your data stays where your regulator expects it.
Let's talk about what's worth building
Book a 30-minute call to talk through where AI could move the needle in your firm. No pitch. No deck. Just a direct conversation about what's worth building.